GLAMI identified mandatory elements which have the biggest influence on decision making when it comes to online shopping. GLAMI would like to give the best customer experience to its users – that is why these features are compulsory in the GLAMI feed.
ITEM_ID
String (64)
This is a unique product number - an ID that you use within your e-shop.
GLAMI uses ITEM_ID for distinguishing the products and for ensuring proper tracking.
<ITEM_ID>abc123</ITEM_ID>
ITEMGROUP_ID
String (64)
This is an ID that you can use to group products with their variants (ex: sizes and colors). This will help give better visibility to your product’s variants.
<ITEMGROUP_ID>A86</ITEMGROUP_ID>
PRODUCTNAME
String (200)
This is the element that contains the product name.
<PRODUCTNAME>Woman ankle leather shoes</PRODUCTNAME>
DESCRIPTION
String (65535)
This is an element that helps you provide descriptions for your products.
GLAMI needs the DESCRIPTION to allow users to examine the products in detail, we also use this information to put the products into the correct categories.
<DESCRIPTION><![CDATA[Lifestyle shoes from the Adidas Originals collection made of high-quality leather.]]></DESCRIPTION>
URL
String (767)
This is an element that helps you provide a link to your product.
GLAMI needs the URL for directing users to the correct product on the e-shops website.
<URL>http://www.example.com/adidas-superstar-ii-2015/</URL>
URL_SIZE
String (767)
With this element you can add the exact URL_SIZE link to a product which has different sizes available.
GLAMI needs this link to direct users to exact sizes, and not only to the general product. By clicking on the URL_SIZE, users will be directed to the exact product size, for example to shoes in size 41.
<URL_SIZE>http://www.example.com/adidas-superstar-ii-2015/?size=41</URL_SIZE>
IMGURL
String (767)
In this element, you can add a product photo.
When it comes to online shopping, photos replace the physical feel of the product. Therefore, the better the quality of the photo, the better the user experience.
<IMGURL>http://images.example.com/adidas-superstar-ii-2015.jpg</IMGURL>
IMGURL_ALTERNATIVE
String (767)
You can add alternative photos by using the URL_ALTERNATIVE links.
GLAMI needs IMGURL_ALTERNATIVE links to show the product in as much detail as possible. By providing additional photos, users will have the opportunity to examine the product from different aspects and angles, as they would in store. This will have a highly positive impact on its performance.
<IMGURL_ALTERNATIVE>http://images.example.com/adidas-superstar-ii-2015-alt-1.jpg</IMGURL_ALTERNATIVE>
PRICE_VAT
Decimal
Here you can add the net price of the product.
<PRICE_VAT>1390</PRICE_VAT>
MANUFACTURER
String (200)
Here you can add the brand of the product.
<MANUFACTURER>Adidas</MANUFACTURER>
CATEGORYTEXT
String (255)
CATEGORIES ON GLAMI: xml, sheet
By sending the GLAMI category text, you can ensure that each product is going to appear in the correct category.
GLAMI needs this element to be very detailed so users can find the searched product in a very short amount of time. A detailed categorisation provides quality traffic to your e-shop and gives the GLAMI user an enjoyable and easily accessible fashion search. If you provide a feed with poor categorisation we can still work with it but we cannot guarantee that all your products will be placed under the correct categories. Though your products may be on GLAMI, they will not be well categorised, and may not be displayed to users who may be searching for that specific product.
<CATEGORYTEXT>Glami.cz | Women’s clothing and footwear | Women’s clothing | Dress</CATEGORYTEXT>
For further examples click here
GLAMI_CPC
Decimal
By using this element you are able to bid for the increased visibility of particular products. If you prefer to bid for whole categories you can do that from your administration section.
<GLAMI_CPC>0.07</GLAMI_CPC>
PROMOTION_ID
Integer
This element enables you to have discounts on particular products. If you prefer to set up promotions for whole categories you can do so from your administration section.
<PROMOTION_ID>12</PROMOTION_ID>
PARAM
String (255) or integer
List of PARAM features which are already available on GLAMI as filters
This element enables you to add different features to your product. It can be anything from size, cut, material, length, color, country of origin or info about sustainability.
GLAMI uses this parameter for setting up filters and subfilters. By having these parameters in the feed, your products will have much better visibility within the catalogue. The more the parameter appears in the feed, increases the efficiency and effectiveness of placing your items in the catalogue.
<PARAM>
<PARAM_NAME>colour</PARAM_NAME>
<VAL>green</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>length</PARAM_NAME>
<VAL>midi</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>Country of origin</PARAM_NAME>
<VAL>Czech Republic</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>Sustainable collection</PARAM_NAME>
<VAL>Sustainable</VAL>
</PARAM>
MATERIAL
String (255)
It is an element that helps e-shops communicate the material used in the product to users.
GLAMI collects this data, because the material of a product significantly influences the purchasing decisions.
<PARAM>
<PARAM_NAME>material lining</PARAM_NAME>
<VAL>cotton</VAL>
<PERCENTAGE>50%</PERCENTAGE>
</PARAM>
<PARAM>
<PARAM_NAME>material lining</PARAM_NAME>
<VAL>polyester</VAL>
<PERCENTAGE>50%</PERCENTAGE>
</PARAM>
<PARAM>
<PARAM_NAME>sole material</PARAM_NAME>
<VAL>rubber</VAL>
<PERCENTAGE>100%</PERCENTAGE>
</PARAM>
SIZE
String (255)
GLAMI SIZES
With this element you can add sizes to individual product.
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>41</VAL>
</PARAM>
For further examples click here
SIZE_SYSTEM
String (255)
GLAMI SIZE SYSTEMs
By using this element you can indicate the size system for the given product.
This information helps GLAMI create accurate filters that users can apply to narrow down search results for their own size.
<PARAM>
<PARAM_NAME>size_system</PARAM_NAME>
<VAL>EU</VAL>
</PARAM>
For further examples click here
DELIVERY_DATE
Integer
By using this element you can let users know whether the product is available, in stock or out of stock.
<DELIVERY_DATE>0</DELIVERY_DATE>
<DELIVERY_DATE>5</DELIVERY_DATE>
DELIVERY
String (255) and integer
Delivery information has more ways to be provided for the feed. Set the name in DELIVERY_ID, price in DELIVERY_PRICE and optional fees (for example cash on delivery) in DELIVERY_PRICE_COD.
<DELIVERY>
<DELIVERY_ID>PPL</DELIVERY_ID>
<DELIVERY_PRICE>69</DELIVERY_PRICE>
<DELIVERY_PRICE_COD>109</DELIVERY_PRICE_COD>
</DELIVERY>
GTIN
Integer
GTIN (EAN) is a type of code that is used internationally for automated data collection.
<GTIN>3234567890126</GTIN>
<?xml version="1.0" encoding="utf-8"?>
<SHOP>
<SHOPITEM>
<ITEM_ID>abc123</ITEM_ID>
<ITEMGROUP_ID>A86</ITEMGROUP_ID>
<PRODUCTNAME>Adidas Superstar II</PRODUCTNAME>
<DESCRIPTION><![CDATA[Lifestyle shoes from the Adidas Originals collection made of high-quality leather.]]></DESCRIPTION>
<URL>http://www.example.com/adidas-superstar-ii-2015/</URL>
<URL_SIZE>http://www.example.com/adidas-superstar-ii-2015/?size=41</URL_SIZE>
<IMGURL>http://images.example.com/adidas-superstar-ii-2015.jpg</IMGURL>
<IMGURL_ALTERNATIVE>http://images.example.com/adidas-superstar-ii-2015-alt-1.jpg</IMGURL_ALTERNATIVE>
<IMGURL_ALTERNATIVE>http://images.example.com/adidas-superstar-ii-2015-alt-2.jpg</IMGURL_ALTERNATIVE>
<IMGURL_ALTERNATIVE>http://images.example.com/adidas-superstar-ii-2015-alt-3.jpg</IMGURL_ALTERNATIVE>
<PRICE_VAT>1390</PRICE_VAT>
<MANUFACTURER>Adidas</MANUFACTURER>
<CATEGORYTEXT>Glami.eco | Women’s clothing and footwear | Women’s clothing | Dress</CATEGORYTEXT>
<GLAMI_CPC>0.07</GLAMI_CPC>
<PROMOTION_ID>12</PROMOTION_ID>
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>41</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>size_system</PARAM_NAME>
<VAL>EU</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>colour</PARAM_NAME>
<VAL>white</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>length</PARAM_NAME>
<VAL>standard</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>material lining</PARAM_NAME>
<VAL>cotton</VAL>
<PERCENTAGE>50%</PERCENTAGE>
</PARAM>
<PARAM>
<PARAM_NAME>material lining</PARAM_NAME>
<VAL>polyester</VAL>
<PERCENTAGE>50%</PERCENTAGE>
</PARAM>
<PARAM>
<PARAM_NAME>sole material</PARAM_NAME>
<VAL>rubber</VAL>
<PERCENTAGE>100%</PERCENTAGE>
</PARAM>
<PARAM>
<PARAM_NAME>occasion</PARAM_NAME>
<VAL>running;spring;summer;autumn</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>pattern</PARAM_NAME>
<VAL>solid colour</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>season</PARAM_NAME>
<VAL>spring;summer;autumn</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>style</PARAM_NAME>
<VAL>lifestyle</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>type</PARAM_NAME>
<VAL>ankle</VAL>
</PARAM>
<DELIVERY_DATE>0</DELIVERY_DATE>
<DELIVERY>
<DELIVERY_ID>PPL</DELIVERY_ID>
<DELIVERY_PRICE>69</DELIVERY_PRICE>
<DELIVERY_PRICE_COD>109</DELIVERY_PRICE_COD>
</DELIVERY>
<DELIVERY>
<DELIVERY_ID>Česká pošta</DELIVERY_ID>
<DELIVERY_PRICE>59</DELIVERY_PRICE>
<DELIVERY_PRICE_COD>99</DELIVERY_PRICE_COD>
</DELIVERY>
<GTIN>3234567890126</GTIN>
</SHOPITEM>
</SHOP>
The example below illustrates how to send the same product, which differs by size or by color. You have to provide the same "ITEMGROUP_ID" to group these items together. Then provide other correct parameters which differ for every product (EAN, size, color, ...)
You have to break-down each product by it’s variants - send each size, every color separately.
<SHOPITEM>
<ITEM_ID>01</ITEM_ID>
<ITEMGROUP_ID>A31</ITEMGROUP_ID>
...
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>41</VAL>
</PARAM>
...
<PARAM>
<PARAM_NAME>color</PARAM_NAME>
<VAL>red</VAL>
</PARAM>
…
</SHOPITEM>
<SHOPITEM>
<ITEM_ID>02</ITEM_ID>
<ITEMGROUP_ID>A31</ITEMGROUP_ID>
...
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>42</VAL>
</PARAM>
...
<PARAM>
<PARAM_NAME>color</PARAM_NAME>
<VAL>red</VAL>
</PARAM>
…
</SHOPITEM>
<SHOPITEM>
<ITEM_ID>03</ITEM_ID>
<ITEMGROUP_ID>A31</ITEMGROUP_ID>
...
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>43</VAL>
</PARAM>
...
<PARAM>
<PARAM_NAME>color</PARAM_NAME>
<VAL>red</VAL>
</PARAM>
…
</SHOPITEM>
We pride ourselves on having a clear selection of sizes. For that reason we have two elements in the feed that are important for correctly sending and displaying the size of your product on GLAMI. Each size consists of a size system and values: EU 38, UK 4, INT XL.
All products that you are sending to GLAMI must have the size system and size properly filled, with the exception of glasses, scarves and purses.>
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>41</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>size_system</PARAM_NAME>
<VAL>EU</VAL>
</PARAM>
We accept the following size system:
European (EU), International (INT), British (UK), American (US), Italian (IT), Russian (RU)
Categories | Clothing | Shoes | Accessories (backpacks, belts, hats, jewelery …) | Bras | Trousers | Jeans | Kids clothing | Kids Shoes | Socks |
---|---|---|---|---|---|---|---|---|---|
Examples | XS XS/S EU 38 EU 38/40 IT 36 UK 4 US 6 RU 36/38 |
EU 38 EU 38.5 EU 38 1/3 EU 38 2/3 UK 4 UK 4.5 US 7 US 7.5 RU 40 RU 40.5 RU 40 1/3 RU 40 2/3 |
One size 10 l 120 cm 55 mm 100 ml XS |
75 C UK 30 C |
XS/S S EU 38 W30 L30 W30 |
W30 L30 W30 |
9 Y 3 M EU 110 EU 98 RU 64 |
9 Y 3 M EU 28 EU 28.5 EU 25/26 RU 20 RU 20.5 |
EU 36-39 EU 40-43 EU 44-46 |
⇩ Download complete list of supported sizes in PDF
EU 4 / INT 40 / EU 6 (XS)
Size system is wrong. Those sizes do not exist.
EU 40 / UK 4 / US 7
EU 38 normal size / EU 38 women / EU Černá/85C
Additional text is not needed.
EU 38 / EU 85C
EU 14oz / INT OZ / EU V / EU XXLT
Those sizes do not exist.
S / EU 40 / UK 4
W29 L30/ INT M
We accept only specific sizes for shoes.
EU 38 / UK 4
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>XS, S, M, L, XL</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>size_system</PARAM_NAME>
<VAL>INT</VAL>
</PARAM>
Sizes have to be sent separately.
<PARAM>
<PARAM_NAME>size</PARAM_NAME>
<VAL>XS</VAL>
</PARAM>
<PARAM>
<PARAM_NAME>size_system</PARAM_NAME>
<VAL>INT</VAL>
</PARAM>
<PRODUCTNAME>Jack & Jones</PRODUCTNAME>
<PRODUCTNAME>Jack & Jones</PRODUCTNAME>
<PRODUCTNAME><![CDATA[Jack & Jones]]></PRODUCTNAME>
<PRODUCTNAME>Adidas Superstar II
<PRODUCTNAME>Adidas Superstar II</PRODUCTNAME>
<IMGURL>/parfemy/clinique-happy-edp/obrazek.jpg</IMGURL>
Wrong relative URL without domain.
<IMGURL>/obrazek.jpg</IMGURL>
You have to provide absolute URL
<IMGURL>http://www.eshop.com/noční krém</IMGURL>
Wrong diacritic and spaces in URL address..
<URL>http://www.eshop.com/adidas-plus</URL>
You have to use upper-case letters for tags.
<param>
<param_name>colour</param_name>
<val>red</val>
</param>
<PARAM>
<PARAM_NAME>colour</PARAM_NAME>
<VAL>red</VAL>
</PARAM>
Women’s clothes and footwear | Women’s clothes | Dresses and skirts
In this case, we are not able to classify your products into the categories dresses or skirts, because they are different categories on GLAMI. We will only put these products into Women’s clothing, thus it will be much harder for users to find them.
Women’s clothes and footwear | Women’s clothes | Dresses
Women’s clothes and footwear | Women’s clothes | Skirts